When Altered Images, London based reseller of television production technology, realised that their existing website was doing more harm than good to their business, they developed an exacting set of requirements for a replacement. Within a pragmatic framework of limited resources to play with, they knew that their website had to be:
Slick and professional to reflect their image as a fast-growing, innovative company.
Accessible for content editing, adding news, special offers and pricing, quickly and with minimum fuss, by someone without specific web knowledge.
Flexible enough for pages to be added and menus changed when new products and manufacturers, in this fast moving business environment, come on board.
Accommodated within a budget of under £5,000.
A tall order? Possibly. But one which Visual Dialogue was able to deliver, using content management software (CMS) from our business partners JK Internet. The CMS enabled swift construction and a considerable degree of flexibility to develop menu structures and pages to be altered as the site develops.
"The Altered Images web site now gives us enormous flexibility in delivering information about new products and acts as a major part of our promotional campaigns."
David Johnson Managing Director,
Altered Images.
The website was acclaimed as an instant success, enhancing the company's image as a big player in the UK production technology market. Since going live it has been updated regularly with product offers, press stories and news and other up to date information, reflecting a vibrant and fast moving company.
But more than just improving the company's image, the website is delivering tangible benefits to the company's bottom line. Thanks to the immediate availability of the site metrics, Altered Images have been able to demonstrate a clear correlation between advertising campaigns and other below-the-line promotions to increased traffic to the site. Site content and information can be tailored to match the objectives of the advertising campaigns. In addition, sales time preparing proposals for clients is reduced as much of the technical information is readily available online – resulting in efficient and impressive sales best practice.
Contact Visual Dialogue to learn how this approach can add real value to your business.info@visualdialogue.co.uk
When Altered Images, London based reseller of television production technology, realised that their existing website was doing more harm than good to their business, they developed an exacting set of requirements for a replacement. Within a pragmatic framework of limited resources to play with, they knew that their website had to be:
